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WINTER SPORTS PRODUCT GUIDE

Product Focused Layout Design

I created a 50 page product focused winter sports catalog. It was split 50/50 between Yukon Snowshoes and Airhead and Sportsstuff snow sleds and toys. I used a reversible design with cover for each half of the book so our sales team could cater the presentation of sledding or snowshoeing based on their buyer. I used a natural light textured background for the Yukon layouts that wouldn't take away from the products and allow their primary technologies to be called out and represented with icons I built. All of the items have detailed specifications and information that needed to be presented in a very clean manner. The Airhead and Sportsstuff pages were designed to excite with a hero image that gets attention along with a few primary product features and material call outs. Romance descriptions created visuals for adventure seekers to fantasize about.