Watersports Coffee Table Book

I designed a lifestyle focused watersports catalog for Airhead's latest summer product launch. I also had the pleasure of creating the new vibe for several of the towable collections. I enjoyed providing Art Direction to our photographer in order to create a flatty "Dock Essentials" piece along with several other unique layouts. This project allowed me to focus on highlighting the watersports lifestyle and happiness it brings enthusiasts. I greatly enjoyed creating product spotlights in a clean coffee book style aesthetic that are pleasing to the eye and at the same time present technical specs and information about the products. My favorite part about this piece was building a marketing tool for Airhead that's primary functionality was getting people excited about the brand and the lifestyle that encompasses it rather than a heavy sales emphasis.