I created various promotional assets in preparation for a new product launch at the Winter 2019 Outdoor Retailer Show including poster artwork for the first ever "Hatty Hour" after-party we hosted. For the headline I chose a bold serif type face with light vintage distress that paired well with my trucker hat and beer koozie illustrations. The bottom is weighted with a darker blue box containing the event details. I tied everything together with a thick white boarder and separator that makes the round snow flakes feel right at home as they fall creating depth in the background.
I designed patches we heat pressed on to hats for attendees during the event. I also created graphics for Yukon branded coasters and various stickers that were given away during the show including my favorite that was inspired by our new sled: the Sweater Shredder. My favorite part about this project was watching the happiness my designs evoked when someone put on a hat sporting my logo or commented on the cool sticker design they were awarded.