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SNOW RYDER

Youth Entry-Level Snowboards

As an avid snowboarder with heavy skateboarding influence in my earlier years, I was thrilled when I was asked to create graphic concepts for an exclusive line of kids snowboards for Target. I found visible wood grain was popular in the adult ski and snowboarding industry and intentionally created a design that would complement the wood and possess the hip vibes mountain shredding brahs seek. The challenge was ensuring that the product also had a non-intimidating playful look that would invite beginners and leave them dreaming their next adventure would be dropping-in from a helicopter to ride fresh pow. After Target sold 25k pieces of a one-size-fits all board, I was asked to create our own stocking line of Snow Ryders with a similar yet unique quality aesthetic. The logo is a vintage meets modern mark with bright youthful color.